UPSKILL YOURSELF WITH certified trainer & consultant

Mohd Azmi Yaakub

Certified Etiquette Coach

Certified Administrative Assistant

Certified Professional Image Consultant

​I’m a Certified Trainer, Speaker & Consultant. Holding a Master of Business Administration (MBA), Bachelor of Arts in Mass Communication (Hons) and Diploma in Communication Skills, I have been involved in liaison, office administration, operations and management.

Have held positions as Deputy Registrar, Lecturer, Student Affairs Officer and Executive Personal Assistant (PA) throughout 13 years of experience in the education industry with good Malaysian private higher education institutions such as Lincoln University College, SEGi College, SRI College & IHM College.

Having worked in banking, insurance and education industries, I have been widely exposed with the use of office documents such as official letters, memos, minutes of meeting, proposals, paperwork including liaise with government and private sectors personnel. I love to give training and sharing knowledge with people. A lot of training I have conducted for the public through workshops and seminars in the field of communication, image, etiquette, netiquette, administration and professional writing.

Besides being a Football Coach, I’m also an author of four skills books; ‘Pekerja Versatil’ (2021), ‘Netiquette – Online Ethical Guide’ (2020), ’36 Essential Structures, Common Mistakes, Tips & Samples For E-Mail Writing’ (2019) and ‘Official Letter Writing Skills – Useful Guides for Individuals, Graduates, Employees & Employers’ (2018).


years of working experience


successful classes


happy clients


Professional Etiquette

Ethics is essential in conducting any business with the clients. It helps to connect customers with products or services provided by the company. Individuals with professional ethics will have a positive impact and will help to maintain a customer relationship with their company. Having a good ethical professional is important in describing the brand of the institution or where they work.

Image & Personality

We should not only gain relevant experience in handling clients (in any specialized areas) but also to have a good image & personality. We play an important role in describing the brand of an institution or work place. With a good image and personality, we will be able to demonstrate positive and good judgment, also compassion in the treatment of clients.


Communication is an important element in our daily lives, whether we are connecting to families, friends, buying or selling items, even sharing information with colleagues in the workplace. We communicate with people and organisation everyday verbally or even non-verbally. Learn about the importance, the process, the barriers and more about the communication skills for a better understanding.

Office Administration

Managing office administration is a fast-paced task that needs the skills to perform various tasks and requires quick thinking with thorough knowledge. Upskill yourself with the work skills that cover many different roles and tasks such as organizing files, data, managing meetings, appointments, and more, all at the same time.

Professional Writing (Letter)

Writing an official letter is one of the essential skills in communication. Indirectly, we will be involved in writing letters regardless of whether we work or not. We are required to provide a formal letter to apply for a job, lodge a complaint, apply for a promotion or salary increment, resignation and many more.

Professional Writing (E-mail)

E-mails are important as it has become one of the main ways to communicate for business professionals. If you are dealing with incoming and outgoing messages from your clients, boss, colleagues and professional contacts, writing a proper structured email will improve the quality and image of you and your company.



“I attended Mr. Azmi classes & read his books. To me, everyone should equip themselves with these essential skills regardless of the type of work.”


Counselor (Malaysia)

“When you attend Mr. Azmi’s class, you will find out that there’s more to learn. He makes the class fun and his content is very relevant and practical to use.”

Dr. Andrew Leong

Director (Malaysia)

“I encourage my staff to take courses with Mr. Azmi. I have attended and found that, what is being taught are important skills in the work world.”

Dr. Lina Tio

Director (Indonesia)

“The trainer is a humble guy but very knowledgeable & professional. He shared his own experience in real industry while teaching.”

Omer Kutbi

Executive (Yemen)

“I enjoyed learning these programmes. I also advise my students to upgrade their image & soft skills, not only depending with their diploma or degree.”

Dr. Regidor III Dioso

Lecturer (Philippines)


“You are unique,

so should your skills.”